Friday 11 January 2013

Laura Ashley S/S 2013 Home Interiors Collection | Collaboration Meeting


This afternoon I met up with Steph Lawson, the designer I am working with in collaboration for the Laura Ashley S/S 2013 Home Interiors Collection brief.

Although we had talked vaguely about ideas, and the prospect of working together, we hadn't had the opportunity to go into great detail, and after each writing our own individual brief, came together to show our ideas or propositions for the briefs.

I was really happy to see that our ideas and ambitions for the brief were incredibly similar, with a similar outlook and idea of the deliverables we could also produce. For the brief, Steph will be focusing on her specialisim of illustration, producing the designs for the product outcomes through a printed textiles and surface pattern context, whereas I will be focusing on my own personal strength of brand development and promotion (through online and print-based publication deliverables and collateral) to hopefully make a really robust and substantial brief.

Over the next couple of weeks, alongside our other projects, we will look into researching the existing Laura Ashley brand and themes for our design collection which would both suit the existing design range but also showcases our own design and skills most effectively.

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