After my crit this morning, and deciding to expand upon the Paul Danks Property Development brief, I decided to look at existing contextual research and examples of Landlord, Lettings and Property Development websites to try and get a sense of the existing market and brand personalities portrayed throughout the various designs.
Of course, with many of the companies being far more corporate or retail - based than Paul himself is (privately letting homes in the Shropshire area), there was a real consistency in the boldness of the typographically - lead logo mark, as well as a really strong use of photography, as expected, to show off their property portfolios.
For Paul's branding, and overall brand identity, we want to create a considerably high - end, yet playful and approachable feel, much like Paul's own approach to his business. As a friendly and attentive landlord, I hope to really make his website and branding stand out, and clearly communicate that he is a businessman that is fair, can be depended on, and will offer nothing but the best in his homes and services, taking pride in his work.
Really looking forward to expanding upon the product range and exploring the brand, and feel confident that this will be a brief I, myself, will be really proud of.
www.libertyplc.co.uk
www.candyandcandy.com
www.bam.co.uk
No comments:
Post a Comment