FMP | Meeting with Alex Warren

Today I had another meeting with Alex, the client of whom I am working with to develop branding for his Architectural Design/Assistance. Before we start working on the design outcomes, I felt as though we hadn't really got to the core of what his "brand" is, how he wants to be perceived and how he feels he wants to be portrayed as a designer, which will help to influence the visual outcome of the deliverables.

Notes below, from our conversation will be taken into consideration throughout the design development stages.

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NOTES

* Deliverables: Business cards (Architectural Assistant, Part 2 after MArch [end of next year]), Website (Alex Warren Architecture, Domain name (www.alexwarrenarchitecture.com/.co.uk) with accompanying domain email (hello or alex@alexwarrenarchitecture.com), sync up awarren8... existing email address.

ALEX WARREN BRANDING

* Subtle enthusiasm and confidence
* Clean - not distracting
* Clarity
* Typographically - lead
* Depth (design)
* Serif... explore (inspired by Heatherwick Studios)
* Concept - driven, intelligent, informed

DELIVERABLES CHECK LIST


* Over - arching branding
* Business cards
* Website (link to blog, or incorporated)
* Letterheads
* CV (look at existing layout, possibly work with current design)

- Keep everything A4 and standardised
- Portrait and simple
- Typographic & editorial consistency


TO DO

* Apply for free Cargo account
* Buy domain and email
* Sync up / configure domain
* Edit CSS (Personalise)