www.stylemepretty.com
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Throughout the development of Hannah Crowson's wedding planning and decoration brief, I hope to produce both print and web - based design deliverables in a consistently and conceptually- driven design that visually communicates and reflects her own design practice.
An integral part of of this will be developing Hannah's online presence, one aspect of particular she has a real strength in is blogging, and, as shown from examples found above and below, is incredibly popular within the wedding decoration and inspirations industry of which Hannah is a part of.
The style of the sites found has been quite consistent, with a use of script based or serif fonts for the brand logos and a consistency of pastel colour palettes which are reflective of the femininity and elegance (by the nature of the wedding industry), which, also, I believe, is a visual style that Hannah is keen to achieve with her own blog and general branding outcomes.
For me, it will be a case of defining Hannah's work as individual and aspirational throughout her branding and to differentiate her against her competitors within the industry, but also to ensure she doesn't alienate herself visually, and maintains a true professionalism and style.
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www.greenweddingshoes.com
www.blovedweddings.com/blog/
www.bridesmaid.com/blog
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