This evening I have spent some time developing, and putting the final touches to the Paul Danks Property Development brand stationary, before test printing, and presenting for feedback in a group crit session tomorrow.
Along with the existing designs, I also experimented with a couple of envelope formats to ensure that the stationary could be fully consistent and functional for the client on a day-to-day basis.
Although quite simple in design, I hope that it conveys a conceptual brand image, with the colours visually communicating that of modern and luxurious design, along with a prestige and attention to detail. Much like Paul's approach to his business, I hope to introduce a style and minimalism within the work that most effectively reflects his own practice.
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