Thursday, 25 April 2013

FMP | Laura Ashley Promotional Design Edit

Editing the 'Opening Soon' promotional design ever so slightly from the previous proposal by decreasing the size of the Laura Ashley logo to balance the overall visual hierarchy. Now, the 'Opening Soon' type has a lot more impact, whereas the Laura Ashley Logo (and Spring/Summer 2013) become secondary, with the finer details of date and venue a tertiary visual influence.

I'm happy with the design progression at this point, and look forward to going on to produce more proposals for discussions with collaborative design partner, Steph Lawson.

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