After a quick conversation with Steph earlier today, we both seemed happy with the simple design direction and combination of the editorial type and promotional design with her photoshopped and repeat-pattern applied images (as shown above), and the idea to carry a visual concept through with a narrative relative to the image content, and the product range itself.
As pointed out by Steph, I tweaked the previously design slightly to show more of the type to reveal 'Opening Soon' as opposed to just 'Open Soon' (always great to have another pair of eyes and some good Art Direction... one of the best things about collaborations for me), involving the deleting of anchor points on the outlined text and some photoshop cloning and content filling for the type overlaying the pattern to insure that the hierarchy of the type wasn't lost by the bold background pattern, as developed by Steph herself.
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