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Throughout the consideration and early stages of design development for the La Petite Macaron brief, I had an early concept to work the same, traditionally circular shape of a macaron into the 'Macaron' element of the logo. Although this felt a little too gimicky, I thought that it could potentially be incorporated into the design itself.
Although stripes are perhaps more quintessentially French (thanks to the riviera and, of course, Jean Paul Gaultier), this could be quite an interesting design direction and pattern application to explore, and would certainly suit the elegant yet playful, high end design aesthetic I hope to achieve in my design outcomes.
Shown above and below are some researched images of simple polka dot patterns, with varying sizes, and with some colour palettes dark on light, with others reversed out.
I look forward to both experimenting with the design process in further detail, as well as researching the history/application of polka dots to establish whether culturally, and from a design perspective, it would be a truly appropriate route to follow.
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