Sunday 31 March 2013

FMP | Nigella Lawson Website



www.nigella.com

For me, Nigella Lawson's cookery website is a great example of the aesthetic I hope to achieve throughout my La Petite Macaron brief. Despite having a colourful, playful colour palette and vector-based type / logo marks used throughout, there is a clear grid structure to both the website itself and the use of type and colour in balance, as well as wonderful consideration for high resolution photographic images, which really sell the products, or in this scenario, Nigella's cooking, to the public.

A really fun, feminine and elegant site. I will potentially look to create something slightly more corporate to suit the visual aesthetic and to cater for the Central Parisian audience, but whilst developing initial designs, this source of contextual research will certainly be a consideration.


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