After establishing the design direction for the La Petit Macaron Project, I knew I wanted to get started, and keep the momentum of the project, as soon as possible.
Due to the colourful nature of macarons themselves, I knew that colour would be an absolutely necessity in the deliverable outcomes, and looked forward to exploring a range of colour palettes (both pastels and brights) sourced and developed through both the Adobe Kuler website (www.kuler.adobe.com) and along with several images sourced through Google Images (both examples of which shown above and below on this post).
Along with selecting colours, I also wrote down a menu of potential macaron flavours to develop, the colours of which I felt could distinguish further direction for the colour palette.
Flavours include:
* Abricot | Apricot
* Cappuccino | Cappuccino
* Cassis | Blackcurrant
* Noix de Coco | Coconut
* Creme Brulee | Crème Brûlée
* Chocolat | Chocolate
* Espresso | Espresso
* Citron | Lemon
* Rose | Rose
* Moka | Mocha
* Nutella | Nutella
* Fruit de la Passion | Passion Fruit
* Pistache | Pistachio
* Framboise | Raspberry
* Vanille | Vanilla
* Viole | Violet
I then went on to select colour palettes that I felt were not only aesthetically appropriate to both the product and the target consumer, but would also adhere to a "colour palette" represented by the flavours.
The lists read:
PRINT AND GREEN COLOUR PALETTE
* Rose
* Raspberry
* Pistachio
CREAM/RED/BROWN/PINK COLOUR PALETTE
* Cappuccino
* Coconut
* Chocolate
* Espresso
* Mocha
* Raspberry
* Rose
* Nutella
* Vanilla
CREAM/YELLOW/ORANGE/PINK COLOUR PALETTE
* Apricot
* Coconut
* Creme Brûlée
* Lemon
* Rose
* Passion Fruit
* Raspberry
* Vanilla
... With a total of nine different colours/flavours represented at this point from the select menu, the cream/red/brown/pink colour palette certainly has promise, but I will go on to develop some mock ups and initial design ideas before determining a strict outcome.
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