As part of the La Petite Macron brief, and considering a design direction and application of polka dots into the design, I felt it was important to look at all aspects of polka dot application, and, in particular, fashion.
Since the 1950's polka dots have had a prominence within all sub categories and genres of fashion, be it rockabilly, romantic, preppy, or a classic vintage style. Much like their simple, yet effective fashion contrast, stripes, polka dots are the style and pattern that never seem to go out of fashion, and always maintain a charm, femininity and playfulness, as shown from some of the high street and high end fashion shown throughout the images sourced above and below from the site LookBook (link above).
Although I still feel the need to look further, culturally, and from a design perspective at the polka dot, as well as applying some designs myself, I'm anticipating some really positive and charming results which will wonderfully suit and visually communicate both the quality and the character of the brand and the product, as well as, geometrically, of course, having visually connotations and connections to the macaron products themselves.
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