Documenting the printed outcome for the Laura Ashley British Horticultural Collection Event Preview invitation, designed with the typographic detail found throughout the promotional and editorial deliverables I have produced to date (with Caslon as the bold, uppercase type, along with the existing Laura Ashley brand logo), and using collaborative design partner, Steph's illustrative floral print as a repeat pattern design background within the inside fold of the invite itself, along with 600gsm duplex invitation card to the proposed event at the Stratford-upon-Avon store.
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