Saturday, 18 May 2013

FMP | Revised La Petit Macaron Invitiation

The redesigned La Petit Macaron taster event and store opening invitation, presented in a sleeve wallet with die cut slits to hold the card itself.

After a test print of the initial design, not only was it the wrong brand colour (thanks to home printing), which left me unsure anyway, it felt a little too large and cumbersome, and not, therefore, visually consistent with with the existing branding and print media.

Next week I hope to get this digitally printed to add to the printed deliverables and finalise the brief for submission.

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