Wednesday, 22 May 2013

FMP | Laura Ashley Website Contextualisations

Quick design proposals for the contextualisation of the LookBook images on the existing Laura Ashley website, with sub-brand appropriate Caslon font, along with the brand colour, selected for gift bags, tags and stickers, as designed by collaborative brief partner, Steph Lawson, along with the invitation to the collection preview designed and printed yesterday.

One of our aims at the very start of the brief was to contextualise our print and product outlines to be appropriately in situ with the existing Laura Ashley brand and product range, and thanks to Steph's delicate illustrative designs and mock ups (using existing Laura Ashley catalogue photography), I think the outcome has worked very well, and is truly in keeping with the Laura Ashley aesthetic.

Web banners and navigation proposed also in keeping with the existing Laura Ashley webpage designs (two screenshots shown at the bottom of the page, source link to website above).

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