As previously mentioned in an earlier blog post, throughout the Jung Myers - Briggs : Typology brief, and the throughout the publication and design deliverable to be produced, I really hope to maintain a really low - key and minimal aesthetic throughout the design, with the use of kraft paper/plain card stocks and blind embossing to give a sense of the mundane, every day document, and to ensure privacy for each reader, through the simplicity of the publication.
Therefore, if left in a populated environment, it would not necessarily be the first thing to be read with the use of eye-catchingly bright colours and enticing imagery, but, instead, letting the body copy "do the talking" with a considered and insightful variety of content and consideration for the editorial design layout, almost creating a "double bluff" minimalistic design.
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