FMP | Laura Ashley Brief Meeting with Steph

Today Steph and I had a brief meeting to discuss progress of our design ideas and the design direction currently pursued.
Below, the written notes and 'to do' list for the next couple of days.

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NOTES

Logo

* Less condensed
* Not italic
* Script
* Lowercase

Purple British Flowers

* Lavandar
* Lilac
* Magnolia
* Rhododendron
* Pansies

* Cow Parsley
* Umbrella Plants
* Wood Anemone
* Crocuses
* Bluebell

* Grape Hyacinth
* Headbourne Hybrids
* Iris
* Jacob's Ladder
* Violet



TO DO


* Explore colour palette within branding
* Redesign logo / serif
* Research the purple flowers and photographs
* Research Arts & Crafts movement (distinguishing the brand and range)
* Research other potential influences... Orla Keily William Morris, Ossie Clark, Celia Birtwell