Oxford University Clinical Research Unit
By Scott Lambert
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With the psychoanalytical nature of the Jung - Myers Briggs : Typology editorial design brief, I felt it would be important to research some existing designs for science, particularly in terms of the branding and overall brand aesthetic.
Unsurprisingly, due to the nature of the themes, the majority of the designs are somewhat clinical, clean, and minimal, but, delightfully, all maintain a strong concept or them throughout, and don't compromise in terms of design creativity (something that does not always go hand-in-hand with science and scientific themes).
From the sourced contextual brand designs shown both above and below, I particularly like the simple, yet effective design for the Science Museum of Virginia, in which the periodic table is utilised for a clear, yet still structured and considered means of visual communication for it's audience and visitors.
Seed Media Group
By Sagemeister & Walsh
Science Museum of Virginia Identity
By Brian Gartside
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