FMP | Laura Ashley Collaboration Meeting

Notes from today's Laura Ashley collaboration meeting with fellow BAGD student, Steph Lawson, and plans to look towards the research and concept development/generation for the outcomes and deliverables of the brief.

NOTES

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* Kick off the brief properly after dissertation week.
* Concept development and research to be carried out asap.
* Take inspiration from William Morris/Art & Crafts movement- research, processes, research the processes of traditional print making.

RESEARCH (GENERALISED)

* Printed Textiles & Surface Pattern
* Art & Crafts Movement
* Ornamental Textiles
* History and ethos/brand philosophy of Laura Ashley
* Commercial branding
* Laura Ashley design archives

DESIGN DIRECTION AND DELIVERABLES

* Focus on kitchenware (specified design focus- still a lot of items to be produced, also most cost-effective room to decorate in terms of mock ups)

KITCHEN / PRINT

* Tablecloth
* Curtains
* Voile
* Wallpaper
* Crockery
* Labels (branded... fabric/paper)

BRANDING

* Logo and identity
* Website
* Look book- fabric pages/catalogue/tactile
* Propose open event for new range.... Invites, promo material, mail out, goodie bag/sample packs.

EXPERIMENT WITH PRINT 

* Potato printing
* Screen printing
* Lino cut printing
* Wax relief
* Mono print
* Letterpress
* Digital print
* Digital textiles print

PLAN

* Think of a theme/word focus for the development of designs, e.g. Paris, feminine, seasons...
* Use a soft colour palette for visual harmony and to co-exist with existing Laura Ashley designs.
* Ask Baljeet about tableware transfer paper (as used in her past surface pattern brief).
* Get free wallpaper samples rom wallpaper direct.
* Make tote bags, get labels printed/embroidered, and sewn in.
* Find out numbers/ and/or contact Laura Ashley in Telford, Shrewsbury and York.