This evening I've spent some more time developing the designs for the stationary element of the 'La Petit Macaron' brief.
After first distinguishing an appropriately matched PANTONE colour to add a level of professionalism and brand identity/guidelines to the colour palette (having chosen P 133-11 U [Process Colour, which will prove useful in print production]), I went on to look at the composition and initial design of the stationary itself. After first designing to the standard 85mm x 55mm business card design, I remembered the mini cards by Moo, and felt this slim, rectangular style would perfectly emulate the style of the macaron boxes I propose to design, as well as, again, emphasising the 'Petit' element of the brand name.
After consideration, I also decided to add only the shop address details to the card, as I felt this would add more prestige to the shop, and definitely add to the boutique, destination appeal... a brand that will popularise due to word of mouth, quality, and character... all elements that I want to highlight within the brief.
I have now gone on to emulate this rectangular shape within both the envelope design (to house the standard format A4 letterhead design), along with name/colour coded flags for the macarons when displayed.
I have also gone on to research napkin and apron printing (again, both in rectangular composition) and hope to progress a great deal more with the brief tomorrow, in time to have a significant body of work to send to a designer (of whom I am currently working with... more details on my PPD blog soon) who has kindly agreed to crit me, and, I'm sure, this will be a fantastic opportunity to receive some constructive feedback.
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